Locate a scholarly article describing an applied or mixed-methods Essay

Locate a scholarly article describing an applied or mixed-methods approach to research, preferably a research article where this - Essay recitationand (2) what are the internal and external factors which seem to impact new product success and failure? (Wei & Morgan 377)1. On the other hand, for the quantitative strand, the research questions focused on the following hypotheses (1) A firms market orientation is associated positively with its new product performance (2) The supportiveness of a firms organization mode is associate positively with its market orientation and (3) The supportiveness of a firms organizational climate is associated positively with its new product performance (Wei & Morgan 378, 379)2. The study able a mixed-methodology called sequential exploratory mixed-methods research design. As explained in Hesse-Biber, in this type of mixed-methods design, the qualitative component is primary and is used to generate theory or specific theoretical constructs (71). In th is study, the qualitative strand was utilized in theory development and the quantitative strand was used in the testing of cardinal hypotheses.